This partnership is set to increase I AM PLAYR’s global user base still further.Īs well as hosting I AM PLAYR on the Gillette Football Club, Gillette products will also be woven into the game through a host of innovative narrative integrations, starting with a Gillette Sports Science Centre. More than 6.8 million men in over 220 countries already play I AM PLAYR, which combines live action video with interactive story-telling and first-person perspective 3D game play. I AM PLAYR, the first game of its kind, allows players to experience the trials and tribulations of a top-flight footballer, helped along the way by appearances from some of the very best and biggest names in football. Along with bringing the best goals and highlights across European football in one place, for free, fans can now virtually play the life of a professional footballer both on and off the pitch thanks to I AM PLAYR’s unique gameplay.įollowing its recent global launch, the Gillette Football Club is continuing in its aim to create the best football experience for fans online and this gaming addition is a major step as the channel evolves. – Today, Gillette has announced popular online football game, I AM PLAYR, as the latest feature available on Gillette Football Club. THE BEST OF FOOTBALL ALL IN ONE PLACE -įans can now live the life of a footballer whilst watching the latest goals and highlights on the Gillette Football Club GILLETTE FOOTBALL CLUB LAUNCHES ONLINE GAMING FEATURE WITH I AM PLAYR
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